Based on everything you know about me from this conversation — my role, my audience, my expertise, and what I've shared — generate 5 original insight angles I could write about. Each angle should be: - Grounded in something I've actually experienced or observed — not a generic topic - Specific enough that only someone with my background could credibly write it - An observation or pattern that my target audience hasn't seen articulated this way before - Tied to a real professional consequence — why does this insight matter to someone in my field? For each of the 5 angles, give me: 1. THE INSIGHT in one sentence — the thing I'm claiming to be true 2. THE EVIDENCE — what from my background makes this credible (you can infer from what I've shared) 3. THE HOOK — the first line of a post built around this angle, written in my voice 4. THE AUDIENCE — who in my network will care most about this, and why 5. THE TENSION — what's the counterintuitive or surprising element that makes this worth reading instead of skimming? Rank them by how distinctive they are — most original first. Flag any that feel too generic so I can see the contrast.

Based on everything you know about me — my background, career arc, audience, and what I've shared today — generate 5 story-based content angles I could write about. Each should be rooted in a real type of moment I might have experienced: a decision point, a failure or setback, a surprising outcome, a mentor conversation, a moment where I almost got it wrong. For each of the 5 story angles, give me: 1. THE MOMENT — describe the type of situation this story would be about (infer from my background what's plausible) 2. THE LESSON — the specific insight or shift in thinking this story would land on 3. THE HOOK — the opening line that drops the reader into the moment immediately, written in first person 4. WHY IT WORKS FOR MY AUDIENCE — which people in my network will recognize themselves in this story 5. THE RISK — what could make this story fall flat, and how to avoid it (fake vulnerability, humble brag, no payoff) Prioritize stories with real tension — something actually had to be at stake. Flag any angle that risks reading as performative.

Based on everything you know about me — my role, domain, and audience — generate 5 tactical how-to content angles I could write about. Each should be based on a specific process, method, or workflow that someone in my position would genuinely have developed over time. Not a list of tips — an actual approach with steps. For each of the 5 angles, give me: 1. THE PROCESS — what specific thing am I explaining how to do? Name it precisely. 2. WHY IT'S NOT OBVIOUS — what do most people get wrong about this that makes my version worth reading? 3. THE HOOK — an opening line that signals specificity immediately (not "here are 7 tips for X") 4. THE FORMAT RECOMMENDATION — should this be a numbered list, a narrative walkthrough, a before/after, or something else? Why? 5. THE CREDIBILITY SIGNAL — what detail from my background makes me a credible person to explain this? Flag any angle that risks being too generic or that overlaps with content already everywhere on LinkedIn. The goal is specificity so sharp it couldn't have been written by someone else.

Based on everything you know about me — my field, my audience, my career, and the opinions I've shared today — generate 5 contrarian content angles I could credibly write about. A contrarian angle is not just a different opinion. It's a view that: - Directly contradicts conventional wisdom in my field - Is backed by real experience or evidence (not just a hunch) - I could defend in a conversation with someone smart who disagrees - Creates genuine intellectual friction — not shock value For each of the 5 contrarian angles, give me: 1. THE CONVENTIONAL WISDOM — what most people in my field believe or do 2. MY COUNTER-POSITION — the specific thing I'm claiming instead, in one direct sentence 3. THE EVIDENCE — what from my background makes this credible, not just provocative 4. THE HOOK — the first line of a post that opens with the disagreement clearly and directly 5. THE RISK ASSESSMENT — who in my audience might push back hard, and is that a problem given my goals? Rank by defensibility — most grounded in my actual experience first. Call out any angle that risks reading as contrarian-for-attention rather than contrarian-from-conviction.

Here's the opinion angle I want to develop: [PASTE your chosen angle from Phase 3 — include the hook line and the core argument] Expand it into the formats below. For each, stay in my voice. Don't write marketing copy. Write the way I'd actually say it. 1. LINKEDIN POST (100–150 words, short sentences) - Open with the hook — or a sharper version of it - Structure: hook → specific observation or story beat → the insight → what it means for the reader - Short sentences. One idea per line where it helps the rhythm. - No hollow closers ("What do you think?" / "Drop your thoughts below") - First person, sounds like someone who actually knows this, not a press release 2. SUBSTACK ARTICLE OPENING + OUTLINE - Intro paragraph (~100 words): the first thing subscribers read — it has to earn their time. More personal and conversational than LinkedIn. Set up the tension or question the piece answers. - Bullet outline (5–7 points): the key sections or arguments of the full piece, in order. Enough detail that I could write each section from the bullet alone. 3. NETWORKING PITCH (30 seconds / ~75 words) - What I'd say if someone asks "what are you focused on right now?" - Connects my expertise to this specific angle - Sounds like a real person talking, not a personal brand statement 4. TIKTOK / SHORT VIDEO SCRIPT (60–90 seconds) - Hook line: the first sentence someone hears — needs to stop the scroll - Body: the core argument in 3–4 punchy sentences, no filler - Close: one clear takeaway or a question that makes someone comment - Written to be spoken, not read — short sentences, natural rhythm 5. OUTREACH OPENER (1–2 sentences) - The first line of a DM or email to someone I want to connect with - References this angle as the reason for reaching out - Warm, specific, no "I hope this finds you well" 6. CONTENT NOTE (3 bullets — save this for later) - The main insight in one sentence - The evidence or example that makes it credible - The "so what" for my audience — why this matters to them specifically Keep my voice throughout. Flag anything that doesn't feel right for my context.

Rewrite this draft: [PASTE the format you want to fix — label which one it is] Make these specific changes: VOICE: [Pick the ones that apply] - Make it sound less formal / more like how I'd actually talk - Remove any word or phrase that sounds like a press release or thought leadership cliché - Cut the word "leverage" / "journey" / "excited to share" / "thrilled to announce" — find a real word - The opening line needs to be sharper — give me 3 alternative hooks LENGTH: [Pick one] - This is too long — cut it without losing the core insight - This is too short — add one specific example or data point to make the claim land STRUCTURE: [Only if needed] - The insight is buried — put it earlier - The ending is weak — close with something more specific Don't change the core idea or my voice. Just make it publishable.

I've already developed my Week 1 content angle in full. Now I need angles for Weeks 2–4. Using my context from earlier in this conversation, generate one strong opinion angle per week for the next three weeks. For each week, give me: - WEEK: [2 / 3 / 4] - FORMAT: [Original insight / Story / Tactical how-to / Contrarian] — vary these across weeks - ANGLE: The specific point of view I'm arguing (one sentence, sharp and specific) - HOOK: The opening line I could use to start the piece - WHY THIS WEEK: One sentence on why this angle fits now — seasonality, sequencing, what I just said in Week 1 Rules: - No generic topics. Each angle must be specific enough that I could develop it today. - Don't repeat the angle I used in Week 1. - Week 4 should be the most ambitious or the most personal — the one that takes the most from me. - Vary the content formats so it's not the same type four weeks in a row. Output as a clean table: Week | Format | Angle | Hook | Why this week

Save my complete content system as a markdown file called content-system-[MONTH]-[YEAR].md in my workspace folder. The file should contain exactly this structure: # My Content System — [Month] [Year] ## My Context [Paste in your Prompt 0 context — Claude already has it, just confirm it's included] ## 4-Week Content Calendar [Full calendar table from Prompt 5 — all four weeks, angles and hooks] ## Week 1 — Full Expansion [All formats from Prompt 4 for Week 1] ## Week 2 — Angle + Hook (ready to develop) - Angle: [one-sentence argument] - Hook: [opening line] ## Week 3 — Angle + Hook (ready to develop) - Angle: [one-sentence argument] - Hook: [opening line] ## Week 4 — Angle + Hook (ready to develop) - Angle: [one-sentence argument] - Hook: [opening line] ## Monthly Rerun Instructions To refresh this system next month: 1. Open this file in Cowork 2. Copy the "My Context" section 3. Update it with what's changed since last month 4. Run the monthly rerun prompts (Prompt 5c in the session guide) 5. Save the new file as content-system-[NEXT MONTH]-[YEAR].md --- Saved: [today's date] Built in: Build Your Brand with Claude · Session 4

Set up a scheduled monthly task for my content calendar refresh. Task details: - Schedule: First Sunday of every month at 9am - What to do when it runs: 1. Read my most recent content-system-[MONTH]-[YEAR].md file from my workspace folder 2. Generate a fresh 4-week content calendar using my saved context — same constraints as before (specific angles, varied formats, Week 4 as the most ambitious) 3. Generate 5 opinion angles for Week 1 across all four types (original insight, story, tactical how-to, contrarian) 4. Save the output as a draft file called content-draft-[NEXT MONTH]-[YEAR].md in my workspace folder 5. Send me a message saying the draft is ready for review I'll review the draft, make any tweaks, and then run Prompt 4 to expand Week 1 into full formats. The task should not post anything or send anything externally — just generate and save the draft. Confirm you've set this up and tell me when the first run will be.

I'm refreshing my content calendar for the month. Here's my current context: WHO I AM: [2–3 sentences — your role, what you're building or focused on right now] WHAT'S CHANGED SINCE LAST MONTH: [1–2 sentences — new project, new insight, something you learned, a shift in your focus] WHO I'M TRYING TO REACH THIS MONTH: [1 sentence — same audience as before, or shifting?] WHAT WORKED LAST MONTH: [Name the post topic or format that got the most response, if you posted] WHAT I WANT TO AVOID: [Any topic or angle you're tired of or that didn't land] Confirm you have this context and tell me what you notice — any shift in my focus, any gap between who I was last month and who I am now, anything I should think about before we build the calendar.

Now build me a fresh 4-week content calendar using this month's context. Same constraints as before: - No generic topics. Each angle must be specific enough that I could develop it today. - Vary the content format across weeks (Original insight / Story / How-to / Contrarian) - Week 4 should be the most ambitious or the most personal Format: Week | Format | Angle | Hook | Who it reaches

Now develop Week 1 in full. Step 1 — Generate 5 opinion angles for the Week 1 topic across all four types: - Original insight: a non-obvious observation from my experience - Story: a specific moment that taught me something - Tactical how-to: a process or framework most people get wrong - Contrarian: the thing everyone believes that I'd argue against For each angle give me: the hook, the core argument in one sentence, and what makes it interesting to my audience. Rank them by which one I could argue most confidently. Step 2 — Once I pick an angle, expand it into full formats: LinkedIn post (100–150 words, short sentences), Substack opening paragraph + bullet outline, networking pitch, TikTok script, outreach opener, and content note (3 bullets). Start with Step 1 and wait for me to choose before expanding.