Build Your Brand with Claude · Free guide 💚

Rewrite your
LinkedIn profile.
Live.

All 5 prompts, your voice framing choices, and the outcome questions — ready to copy. Keep this open and paste as we go.

How to use this guide

5 prompts across 4 phases. Copy each one into Claude as we work through the session — all in a single Claude in Chrome conversation so Claude carries context forward.

Phase 1 uses Claude in Chrome (your profile is open in the browser). Phases 2 and 3 continue in that same conversation. The guide is also where you'll find your voice framing choices — pick yours before Prompt 2B.

Quick reference
⚡
All 5 prompts at a glance
The full session in one view — for quick reference
▶
# Phase What it does Where
1 1 · Audit Two reader impressions + full written diagnosis + rewrite brief Claude in Chrome
2A 2 · Outcome 4 sequential questions → outcome statement Continue in Chrome
2B 2 · Voice Voice direction → full positioning brief Continue in Chrome
3A 3 · Headline 4 headline versions, 35 / 65 / 220 char cuts shown Continue in Chrome
3B 3 · About 100–150 words, 2 versions — Hook → proof → POV → CTA Continue in Chrome
3C 3 · Experience Result first structure, 2 versions — 3–4 sentences Continue in Chrome
Phase 1
1
Phase 1 of 4

Audit with Claude in Chrome

Before we rewrite anything, you need to see your profile the way a stranger does. Claude reads it fresh — as a recruiter, then as a peer — and tells you what's working, what isn't, and what top 1% looks like in your field. Save the full output and paste it into Phase 2.

~8 min
1
Profile audit
Two reader impressions · full diagnosis · rewrite brief
Claude in Chrome ▶

Open your LinkedIn profile in Chrome. Run this in Claude in Chrome with your profile visible — Claude reads the live page directly. The audit stays in context for every prompt that follows.

✨

Claude in Chrome reads your live profile. No copy-paste. Just open your profile page and run the prompt below.

Prompt 1 — Paste into Claude in Chrome →
You are looking at my LinkedIn profile in Claude in Chrome. Read my full profile — headline, About section, and at least two experience entries. Then give me a complete audit in this exact format: Recruiter read (30 seconds) You just landed on my profile for the first time. You're a recruiter filling a senior role. Write one paragraph in first person — what you noticed, what you skimmed past, what conclusion you drew before scrolling. Peer / potential partner read (30 seconds) Same profile, different reader. You're a senior person in my field considering whether to collaborate, refer me, or bring me into something. One paragraph, first person — same honest read. What's working Bullets only. Be specific — name the exact line or section. What's not working Bullets only. Be blunt. Don't say "could be stronger" — say what's actually wrong and why it costs me. What's missing entirely Bullets only. Things that aren't weak — just absent. What it would take to be a top 1% profile in my industry Bullets only. Specific to my field based on what you can see — not generic LinkedIn advice. What do the best profiles in my space actually have that this one doesn't? My rewrite brief 2–3 sentences. The core problem this profile has right now. Write it like a brief I'm handing to an editor. Save it — we're building on this in every prompt that follows.
📋 What happens next ▶

Stay in the same Claude in Chrome conversation. The audit is already in context — Claude carries it forward automatically into Prompt 2A and every prompt after that. No copying, no pasting.

Phase 2
2
Phase 2 of 4

Outcome + Voice

Phase 1 showed you what to change. Phase 2 determines how. You'll define who the rewrite is for, what you want them to do — and choose the voice direction Claude writes every section toward.

~10 min
2A
Outcome brief
4 questions → outcome statement · paste your audit first
Continue in Chrome ▶

Stay in the same Claude in Chrome conversation — Claude already has your full audit in context. Run this prompt and Claude asks you four questions one at a time, using what it already knows to make each question specific to your situation.

💡

No copy-paste needed. Just run the prompt below in the same conversation — Claude is already holding your audit.

Prompt 2A — Continue in Claude in Chrome →
Continue in the same conversation. You have full context on where my profile stands from the audit you just ran. Ask me the following questions one at a time — wait for my answer before moving to the next. Use what you already know from the audit to make each question specific to my situation, not generic. 1. Based on what you saw in my profile — who does it seem like I'm trying to reach right now? Who do I actually want to reach? If those are different, tell me. 2. When the right person lands on my profile and finishes reading — what do I want them to do next? 3. What's the single most important thing I want someone to walk away knowing about me — the thing that, if they forgot everything else, I'd still want them to remember? 4. What opportunity am I positioning toward in the next 6–12 months? Be specific — a role, a type of client, a room I want to be in. After I've answered all four, write me a short outcome statement — 3 sentences max — that captures who this rewrite is for, what it needs to make them do, and what it needs to make them believe. I'm carrying this into the next prompt.
💡 How to answer these well ▶

Claude will tailor each question based on your audit. Answer honestly — not what sounds good, what's actually true.

  • Q1: If you're not sure who you want to reach, say so. Claude will help you get specific.
  • Q2: "Book a call," "refer me," "follow my work," "hire me" — be concrete.
  • Q3: The one thing. Not three things. The one.
  • Q4: The more specific, the more useful. "A senior PM role at a Series B" beats "my next opportunity."
2B
Voice direction
Choose your framing below, then run the prompt
Continue in Chrome ▶

Before running this prompt, choose your voice framing below. Pick one primary. Pick a secondary if two genuinely resonate — or write your own in the freeform field. Then copy your selection into the prompt.

→

After this prompt, Claude knows what to change AND how to change it. The rewrite is fast from here.

Choose your voice framing

Click to select. Your choice will appear in the prompt automatically.

Confident
I state things plainly. I don't soften, hedge, or qualify. What I've done speaks for itself — the writing just needs to get out of the way.
Earned
The authority comes from the work, not the claim. Every line is grounded in something real — a result, a moment, a decision that had stakes. Expertise shown, not stated.
Warm
Human without being casual. Professional without being cold. The reader feels like they already know something real about me — not just my résumé, but how I think and work.
Magnetic
Something in the first few lines makes the reader want to keep going. Not flashy — just specific and surprising enough that you can't quite categorize it yet. It earns the scroll.
Precise
Every word is chosen. No filler, no inflation. The specificity itself is the confidence — exact numbers, exact outcomes, exact context. Nothing that could be cut.
Visionary
The work points somewhere. There's a direction — a problem I think matters, a shift I'm part of, a future I'm helping build. Ambitious without being vague. Oriented toward where the world is going, not where it's been.
Your selected voice:
Nothing selected yet — pick one above or write your own.

Then run Prompt 2B

Prompt 2B — Continue in Claude in Chrome →
Continue in the same conversation. Here is my voice direction: [paste your choice from the voice framing section above — one or two framings, or your own] Use my audit, my outcome statement, and my voice direction to write my full positioning brief. It should include: - Who this rewrite is for and what they need to feel after reading it - What the profile needs to accomplish - The exact tone direction you'll write every section toward — name it specifically, not just the framing label This is the brief we're both working from for the rest of the session. Save it.
Phase 3
3
Phase 3 of 4

Rewrite with Claude

You have the brief. Claude has everything it needs. Three prompts — headline, About, one experience entry. Each gives you options. Each tells you which to publish.

~15 min
3A
Headline rewrite
4 versions · 35 / 65 / 220 character cuts shown · Claude recommends one
Continue in Chrome ▶

LinkedIn shows different amounts of your headline depending on where someone encounters you. Claude writes every version with all three cut points — and tells you which one to publish.

How LinkedIn shows your headline
35 chars
Search results, comment sections, connection requests — the first impression before anyone clicks through
65 chars
Feed and most mobile views — how most people encounter you in the wild
220 chars
Full profile page — the only place your complete headline is always visible
Prompt 3A — Continue in Claude in Chrome →
Continue in the same conversation. You have my full positioning brief. You can also see my current headline in Claude in Chrome. Now rewrite my LinkedIn headline. Before you write anything — note how LinkedIn displays headlines: - First 35 characters: search results, comment sections, connection requests - First 65 characters: feed and most mobile views - Up to 220 characters: full profile page Every version needs to earn attention in the first 35 characters, expand on it by 65, and use the remaining space to land the full picture. Rules: - No job title as the lead — unless it's so specific and senior that it does real work - No lists of nouns separated by pipes - No "passionate about," no "helping [vague group] achieve [vague outcome]" - Must answer: what do I do, for whom, and what makes me the specific person for that — in a way nobody else in my field could copy and paste Write me four versions: - One that leads with what I do and who I do it for - One that leads with the outcome or change I create - One that leads with what makes me specifically unusual or hard to find - One written in my exact voice direction — prioritize how it sounds over how it's structured For each version, show me the 35-character cut, the 65-character cut, and the full version. Then tell me in one sentence what type of reader it's most likely to stop. After the four versions, tell me which one you'd publish and why.
🔧 If the versions feel generic ▶

Tell Claude: "These still feel like they could belong to someone else in my field. What's the most specific, unusual, or hard-to-categorize thing about my background? Lead with that."

Or push further: "Rewrite Version 4 — ignore structure entirely and just write in my voice direction. Get weird with it if you need to."

3B
About section rewrite
100–150 words · 2 versions · every sentence does work
Continue in Chrome ▶

The About section is the one place on LinkedIn where your voice has real room. Most people waste it on a prose version of their resume. This prompt writes something a stranger actually wants to read.

⚡

The failure modes Claude avoids: opening with "Hi I'm [name]," leading with a CTA before earning attention, mission statements so vague they could belong to anyone.

Prompt 3B — Continue in Claude in Chrome →
Continue in the same conversation. You have my full positioning brief. You can also see my current About section in Claude in Chrome. Now rewrite my LinkedIn About section. Structure it exactly like this: - Hook — one sentence that earns attention. Not "Hi I'm [name]." Not "I'm passionate about." The thing about me that's hardest to categorize and most impossible to ignore. - Impact proof — 2–3 specific results or moments that show what I actually do at its best. Credentials woven in as validation, not as the lead. Real numbers, real scale, real outcomes. - POV + mission — one or two sentences on how I think about my work and what I'm trying to move in the world. Pulled from my voice direction. Should sound like something I'd say, not something I'd post. - What I'm building toward — one sentence pointing forward. The opportunity or direction I'm positioning toward in the next 6–12 months. - CTA — one line. Specific about who should reach out and why. Rules: - 100–150 words total - 95% professional, 5% personal — one human moment woven in naturally, not announced - No "passionate about," no "I believe in the power of," no "shape the future of" - No opening with my name or "Hi" - Every sentence has to do work — if it could be cut without losing anything, cut it - Must sound like my voice direction, not like LinkedIn Write me two versions — one that opens with a bold declarative statement, one that opens with a specific moment or result. Then tell me which one you'd publish and why.
✨ What the structure looks like in practice ▶

Hook → Impact proof → POV → Forward → CTA. In 100–150 words, that's roughly:

  • Hook: 1 sentence
  • Impact proof: 2–3 sentences — real numbers, real scale, real outcomes
  • POV + mission: 1–2 sentences — how you think, not what you believe in the abstract
  • Forward: 1 sentence — where you're heading next
  • CTA: 1 sentence — who should reach out and exactly why

Every sentence must pass this test: could this be cut without losing anything? If yes, it goes.

3C
Experience entry rewrite
Result first · then how · 3–4 sentences · 2 versions
Continue in Chrome ▶

Most experience entries describe the job. This prompt rewrites it to describe the change you created — with a result, your specific contribution, and where it led.

🎙️

No hard number? That's fine. Claude will push you to find the before/after, the scale, or the external proof before writing the final version.

Prompt 3C — Continue in Claude in Chrome →
Continue in the same conversation. You have my full positioning brief. You can see my experience entries in Claude in Chrome — pick the most recent one that best shows the impact I want to lead with. Now rewrite that experience entry. Structure it like this: - Result first — open with what changed because of you. Qualitative is fine if there's no hard number — but it has to be specific. Not "improved outcomes" — what outcome, for whom, at what scale? - How — context and your specific contribution. What was broken or missing before you got involved? What did you specifically do — not your team, not your department, you? - What's next — one sentence. What did this work unlock for you personally, what is it still producing in the world, or both? Rules: - 3–4 sentences maximum - Write in bullets that read as complete, flowing sentences — each one should transition naturally into the next so they can be published as-is or easily converted into a paragraph - No responsibility language ("was responsible for," "supported," "assisted") - No "we" — only "I" - No buzzwords — "drove alignment," "leveraged synergies," "spearheaded initiatives" - Every sentence must pass this test: could someone else in my field copy this onto their own profile? If yes, rewrite it until they can't. Write me two versions — one that leads with a hard outcome or scale number if I have one, one that leads with the qualitative change. Then tell me which one you'd publish and why. If I don't have a number, push me — ask what the before and after looked like, who was affected, and whether there's any external validation before writing.
💡 The "result first" test ▶

Read your current entry and ask: does the first sentence tell you what changed, or just what I did? "Led a team of 5" is what you did. "Shipped a platform migration that eliminated 40% of engineering incidents" is what changed.

The structure is: what changed → how I specifically caused it → what it opened up. Nobody else in your field should be able to copy it onto their own profile.

Phase 4
4
Phase 4 of 4

Go live

Paste the rewrites into LinkedIn. Check the 35-character headline preview. Read your About section once out loud before saving. Then drop your URL in the session chat. That's the moment.

~5 min
→
5-step go-live checklist
Edit → paste → read once → save → share
▶
  • Go to your LinkedIn profile → click the pencil/edit icon on your profile card
  • Update your headline → paste your chosen version → check the 35-character preview before saving
  • Update your About section → paste your chosen version → read it once out loud before saving
  • Update your experience entry → find the role → click edit → paste your rewritten bullets → save
  • Drop your LinkedIn URL in the session chat → let the group see it. That's the moment. 🎉
After today
→
Keep your profile sharp over time
Version 1 is live. The best profiles get sharper with every career move.
▶

Your profile should never be more than one career moment behind you. Here's what to update and when:

  • New role or title → rewrite the experience entry using the same result-first structure
  • Result you're proud of → add a specific number or outcome to your most recent entry
  • Direction shift → rerun Prompt 3 with your updated positioning brief. Headline should reflect where you're going, not just where you've been.
  • Every 6–12 months → rerun Prompt 2A. The outcome brief changes as you do.
💡

Keep this student guide saved. The prompts are reusable — each one works any time you have new work to show or a new direction to communicate.