I help ambitious professionals use AI to go from idea to launch — without a technical background. I teach at Stanford, run live sessions on Leland, and share the tools and prompts I use along the way.
Launching soon. Sign up to be the first to know — and get early access to prompts, tools, and session content when it drops.
No spam. Unsubscribe anytime.
about angela
I build things, I teach, and I help other people do both.
Stanford instructor. AI researcher. Coach to founders who don't have a technical background — but have big ideas and aren't afraid to work.
my story
I spent years inside institutions — studying, teaching, consulting — and somewhere along the way I realized that the most interesting work wasn't happening inside them. It was being built by people with ideas, access to new tools, and the willingness to ship something before it was perfect.
I started using AI not to automate my existing work, but to build things I couldn't build before — tools, demos, full products that used to require a team of engineers. I started sharing those builds, and the response surprised me: people didn't want inspiration. They wanted the prompts.
So I started teaching. First at Stanford. Then on Leland. And now here.
My students aren't developers. They're managers, educators, consultants, and career changers. They have real ideas and limited time. What they needed wasn't a coding class — it was a framework for building with AI, and someone willing to show the whole messy process.
AI doesn't replace builders. It gives non-builders a shot.
credentials
TeachingStanford Continuing Studies — Instructor, "Idea to Launch with AI" (BUS 81)
TeachingLeland — "Build Your Brand with Claude" live series
Whether you want to watch, learn, or build together — there's an entry point for where you are right now. Everything here is real.
01 · free events
free live events
I run free public events where you build something real in under 90 minutes — LinkedIn rewrites, product demos, AI tools. You show up, follow along, and leave with a finished output. No experience needed.
Format: 60–90 min · live · open to all Price: Free · registration required
Every event has a companion prompt pack — the exact workflow from the session, packaged so you can run it again on your own schedule. One afternoon. Real output. No session required.
Format: Self-paced · instant access Price: $29 per pack
A 10-week live class through Stanford Continuing Studies. We go from customer discovery to go-to-market strategy to the hard founder decisions — in the sequence that actually makes sense. Not a workshop. A real class.
Format: 10 weeks · live · small cohort Enrollment: Every other quarter via Stanford
We start with a discovery call to understand your idea, your constraints, and where you're stuck. From there I put together a plan — sessions, async support, and a clear roadmap from where you are to first users.
I work with companies and organizations who want to bring AI building skills to their teams — from keynotes and guest lectures to custom multi-session workshops. Whether your team wants to learn to use AI for their own work, or you want to license the Idea to Launch curriculum for an internal program, I can design something that fits.
What this includes: keynotes · team workshops · custom AI training · curriculum licensing · university partnerships
No. That's the whole point. I'll show you how to build real things with AI tools that don't require a technical background.
What can we actually build? ↓
Landing pages, AI-powered tools, product demos, pitch decks, branded assets, client-facing workflows — and more. If you can describe what you want, we can usually build it.
What if I'm not ready to commit to coaching yet? ↓
Start with a free event — no commitment, no purchase. Most people who end up in 1:1 coaching started there. The prompt packs are a good low-stakes way to try the material on your own time.
Do you work with early-stage ideas? ↓
That's the sweet spot. The Stanford class was designed specifically for the moment just before you know exactly what you're building. If you have a direction but not a plan, you're in the right place.
What if I'm building something small — not a VC-track startup? ↓
Equally welcome. A lifestyle business, a community product, something designed to support your life rather than scale to the moon — the frameworks work just as well, and honestly it's often a more interesting problem.
How is the team training different from the public events? ↓
Public events are open, one-off, and built around a single skill. Team training is custom — I design the scope, depth, and format around your organization's goals and your team's starting point. It can be a single workshop or a multi-session program.
resources
the prompts behind the sessions.
Each prompt pack is the exact workflow from a live session — packaged so you can run it on your own. One afternoon. Real results.
01
Attend or watch
See the full process live at a free event
02
Get the pack
$29, instant access
03
Run it yourself
Step-by-step, no background needed
04
Stuck?
Book a 1:1 session and I'll walk you through it
$29
rewrite your LinkedIn in 30 minutes with Claude
The exact prompts from my live LinkedIn session — from auditing your current profile to generating a new headline, about section, and featured content. Works even if you've never written a LinkedIn post.
12-prompt step-by-step workflow
Before/after examples from real profiles
10 headline formulas by industry
Bonus: featured section prompt sequence
$29
build your portfolio site with AI
8 prompts across 4 phases — from blank page to live site. Extract your design DNA, generate a wireframe, build an HTML mock-up, and publish with Lovable. One session. Real output.
Real customer discovery — not confirmation shopping.
02
price it before you launch
Unit economics and a business model that holds up.
03
go to market with clarity
A GTM strategy built from your actual customer, not a template.
04
make the hard calls
Pivot or persevere. Co-founder tension. When to quit.
who this is for
🏫
spinning out of a university?
Spinning out research from a university lab comes with its own pressures, timelines, and stakeholders. This curriculum has supported Stanford staff and researchers taking their work from lab to market for the first time.
☕
building something intentionally small?
Not every great business is built to scale. Some are built to last, to support a life, or to serve a community exceptionally well. This curriculum works just as well for the founder building a childcare space, a coffee shop, or a sports league as it does for the one chasing venture funding.
what actually changes in 10 weeks
post-course survey
100%
left with a clear, concrete next step by week 10
Stanford evals · Winter 2026
9/10
overall course rating
before → after
5→9
avg ability to evaluate a business idea (10-pt scale)
instructor rating
4.86/5
across every cohort
from the cohort — after the course
investors met with
Sequoiaa16zGeneral CatalystAccelLightspeedBessemerBain Capital VenturesKhosla VenturesAlumni VenturesNeoPear VCPrecursor Ventures
accelerators interviewed with
Y CombinatorSouth Park CommonsPear VCNeoAntlerStartX
in their words
on what entrepreneurship actually is
"I walked in thinking entrepreneurship was about finding the one perfect idea. What I left with was something harder to explain — it's a way of thinking, not a destination."
on how customer discovery really works
"Turns out I'd been doing customer research completely wrong — confirming what I already believed instead of actually testing it. That distinction alone was worth the whole course."
on starting with nothing
"No concept, no direction — just a vague sense I wanted to build something. Week two I had an idea I actually believed in. That surprised me."
on what the course actually demands
"It's not theoretical. You're on the phone with a real customer by week two, whether you feel ready or not. That was uncomfortable. It was also the point."
on adapted content
"What struck me was how tailored it felt. Not a canned curriculum — she was reading the room and adjusting constantly."
industries students have been building in
Enterprise
Future of workFintechGovTechProfessional servicesConstruction techPropTech